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Wednesday, February 25, 2015

I was reading a magazine the other day, and came across an ad.  It was an ad for a mascara that promised to "pump up your lashes" or something along those lines and then included full disclosure saying: "We used fake lashes… but doesn't everyone?"

That kind of struck me.  First of all, I've never worn fake lashes.  I bought some on Amazon several months ago and chose the set I did, simply because it was a variety pack with a listing that said that glue was included.  There was no glue and so, I've still never worn false lashes.

I'm having a hard time wrapping my mind around why cosmetic companies feel the need to advertise all of the supposed merits of a product and then feature them in a way that the majority of potential buyers won't use them (i.e. wearing false lashes).  That can only lead to: 

1) Upset customers 
2) A lot of wasted product
3) A waste of money.
4) A cosmetic empire based upon a heap of untruths

Perhaps it is because I have been trying to take the time to reflect on things, process the way the world seems to work, and make changes in my lifestyle based on what I've observed, but this ad really got me peeved.  And then I got even more ticked off by the potential outcomes of false advertising.  Having upset customers is something that all brands and companies will eventually have to teal with.  That's just a universal fact.  However, this upset is a waste of cash that, I don't know, could be used to feed someone and wasted product, since most people simply toss things that don't work, and then we come to number 4, which really makes me want to go full Jenga on cosmetic companies.  

I get that the world runs on commerce.  We seem to need currency and industry and an exchange of goods and services… but when your income is based upon false promises… yeah… not cool… 

If I were going to advertise something, I think I'd advertise it honestly and altogether avoid the need for full disclosure.  

… and in other news, I tried to look all chic again and only smiled with my teeth in a few photos. 

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10 comments on "Ad-nauseum… "
  1. Love this chic look


  2. Such great hair do and pattern on your shirt!

    http://petitemaisonoffashion.blogspot.com/ ♥

  3. Totally agree with you. I can't see the point of false advertising either. You look wonderful, Germany certainly agrees with you. Beautiful jacket. oxoxo

  4. Absolutely loving this look, Signe! The top is gorgeous. Mascara ads are the worst, haha. xxx
    www.justemma.co.uk - a fashion, beauty & lifestyle blog

  5. The print of the top is so pretty, also I really like your shoes!:)


  6. I love your top! It's super cute for spring. :D The necklaces you're wearing are also amazing, especially the amethyst one. ♥___♥

  7. Hello!
    I really like your Blog. Awesome Posts. Do you want to support each other and follow via GFC and/or Bloglovin? That would be so nice :) Hope we stay in Touch.

    Greetings, Sophia
    Instagram: sophiaton_
    Blog: www.sophias-fashion.de

  8. You are right about the false advertising. I think there's no need to lie because once the customer finds out, you won't have him/her as a customer ever again. So what's the logic in that? At least they mentioned they used false eye lashes. Unlike others who advertise a girl who can barely blink because her lashes are so full and heavy and then ..surprise surprise, the mascara is not even close to the ad and actually makes your eye lashes worse.
    Sorry I wrote a novel here I just remembered my own bad experiences in the field:)
    What I came here to say is that I LOVE your outfit. The jewellery is amazing and your smile is beautiful. Love that shade of lipstick you're wearing. xoxo

  9. i love your style !! i was reading what you wrote and I think you're right , it's the time for companies to start telling the truth about the things they're advertising, the would make the customer trust more in them.